Envision Verona
Know Your City. Plan Its Future.
City of Verona Recommendations
These recommendations were developed by synthesizing findings from multiple independent reports, each addressing different aspects of housing, population trends, zoning practices, and long-range planning for Verona and the surrounding Dane County region.
For each report, the original source document was reviewed in detail, and a summary was created along with key recommendations that were extracted as part of this analyses.
The consolidated recommendations presented here represent the aggregate insights of that full body of work.
Individual report analyses, including summaries and links to the original documents, are available in the main menu for reference.
A. Near-Term (5-10 years): Verona should target a housing mix that is 60-70% ownership and 30-40% rental for new housing production.
Owner housing is the true bottleneck:
- Verona’s owner (for-sale) vacancy is effectively 0%, which means almost no supply is available at any given time.
- This produces “down-market competition,” where higher-income households buy homes at lower price points, pushing everyone else downward in the market.
Rental vacancy has normalized:
- Rental vacancy in Verona is reported around 7–8%, a healthy level.
- This means the rental market does not show a short-term shortage as severe as the for-sale market.
Boosting ownership housing would:
- Free up rental units for renters
- Reduce competition in lower-cost segments
- Improve affordability across the full housing ladder
- Support population growth without overheating rents
Verona needs ~190 units per year to keep up with growth:
- Composition of those units matters
- Since the rental market is not severely constrained but the ownership market is, ownership should be the focus of near-term unit production.